Sunday, October 3, 2010

SODIC to Showcase Six Projects at Cityscape Global 2010 in Dubai

SODIC, a leading real estate developer with a large and diversified portfolio in Egypt and Syria, today announced it will showcase six of its projects at Cityscape Global 2010 in Dubai, one of the largest business-to-business real estate investment and development event in the world.

Representatives from SODIC will be present at the 300-sq metre booth that replicates the developer's iconic sales centre theme. It will be equipped with mock ups, images and iPad devices fully loaded with brochures, films and floor-plans for all projects allowing visitors to gain a better understanding of the various developments.

Projects that will be in the spotlight this year include Westown, a mixed use development covering over 1.2 million sq metreson the Cairo-Alexandria Desert Road and comprising an office park, residential neighbourhoods, shopping options and entertainment and hotel facilities.

The first two projects launched in Westown are The Polygon, a business park with 70,000-sq metresof premium office space, and Forty West, an exclusive high-end development offering spectacular apartments, offices, a large art gallery, boutiques, as well as world-class restaurants and a luxurious 50-room Angsana hotel operated by the Banyan Tree Group, a leading international hospitality brand.

Youssef Hammad, Chief Commercial Officer of SODIC, said: "We are pleased to participate for the fourth consecutive year at Cityscape Global 2010. Our previous experiences at this event have led to favourable outcomes and opened up interesting networking opportunities that complement our business objectives.

"Cityscape shows normally attract prominent industry leaders who have shown a huge interest in our flagship projects, and we are looking forward for similar responses this year as well."

Launched in the fourth quarter of 2009, construction work on Forty West and The Polygon Business Park commenced in March 2010 with the handover scheduled for 2013.

Eastown, another project that will be showcased, comprises 860,000 sq metre of land with a built up area of 920,000 sq metre. It will include 1,600 residential units, 1,000 'Class A' offices, 2,000 boutiques and retail outlets and up to five hotels. SODIC will additionally place a special focus on Kattameya Plaza, a gated community with over 83 per cent dedicated to green and landscaped areas. Construction on Kattameya Plaza started in 2007 while sale of the development commenced in July 2008.

Visitors to SODIC's stand at Cityscape Global will also learn about Allegria, an upscale residential project characterised by its emphasis on community, family life and entertainment and located in the fast growing suburb of West Cairo. The delivery of the Allegria homes is significantly ahead of schedule, with a large number of units expected to be delivered in Q4 of 2010. The British International School in Cairo (BISC), relocated from Zamalek and opened in Allegria in 2008, and the Allegria Greg Norman Signature Golf Course were completed in record time.

SODIC expanded its real estate ventures in mid-2010 to neighbouring Syria through acquiring 50 per cent of Palmyra Real Estate and Development Company.

SODIC has taken full management control of the company and plans to focus on residential projects in key areas around Damascus, Aleppo and Lattakia. It is actively converting all existing 8.9 million sq metre of its land bank in Egypt and Syria into highly profitable and diversified projects encompassing retail, commercial, residential and hotel components.

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